20 years of project management, graphic & website design experience. Having worked on small to multimillion dollar projects, I have seen the best and worst of project builds. I’m always coaching clients on how to implement project management into their business to protect their projects.
Author - Bernice Jackson
Writer for Rise of Dark Dawn
If you understand how to wield the power of your website.
The following blog post has exerts from a book called “The Collective Parts That Form The Website System”, By Bernice Jackson, that will be coming out soon. This book will provide fun stories, real examples. and QR codes to short videos.
A Website Has No Purpose
Having met so many people who believe a website really has no purpose or all you need is a one page description or landing page to show you have a business for funding purposes, leaves me in awe every time I hear it. This mental lock also made me probe their minds a bit with questions like,
- Tell me more about why you feel this way?
- What avenues are you using to sell?
- How far is your reach on these avenues?
- How many sales are you making on average in a month?
- How are you reaching the masses?
- How do you showcase all of your offerings?
- How do you manage operations?
- and so much more.
I feel like I’m a brand therapist at times or just nosy. One of the two or both. LOL The goal of the questions are to get business owners to dig deeper, to find the key to unlock the true optimization and function they need in a website’s system…
A Soft Introduction
Think of your website as a soft introduction to your potential client/customer. A website is definitely a window into your story, how you show up in the market, and how you set yourself apart from your competitors. It is a DIGITAL HANDSHAKE to say nice to meet you, if you think about it. Someone travels to your website to learn more about your brand but you didn’t feel it was important to dress to impress, so the potential client/customer bounced off (said goodbye) to your website to give your competitor the business…
HOW YOU SHOW UP MATTERS!
Whether you have a 10 page website or a 1 page that goes on for 20 miles, you have to give someone a reason to want to take the journey. How will you make your brand unique and STAND OUT to the millions of people who stumble across your website over the years?…
A Website is The Digital Extension of A Business
When people think of starting a business, they usually think of a brick & mortar or just the entity itself. Business owners will focus on setting up the business entity, business plan, projections, marketing, SOPs (standard operating procedures) and more but drop the ball on a website because they don’t understand the power within the website or was told it is not worth the money…
Think about it like this, a website is the digital extension of a business that becomes a communication tool that opens a wealth of knowledge about how the business is running. Once business owners understand that all those parts+ mentioned above, becomes the foundation to their vision for the operations of the business and how they show up for the consumer…
If a website is the digital extension of your business, then the foundation of the business becomes the foundation of the website. The website becomes a digital movie of growth over time that displays the company culture, values, mission and vision. All of which are foundational parts to the business itself and all of which will be displayed on your website to say hello to all guests that view the website…
A Website Is a System
A website is a system is the sum of the parts rotating in sync so the website (business) can function as a whole unit. A fully optimized website can become a complete system for story delivery, branding management, marketing management, sales management, operations, inventory management, email retargeting, SEO (search engine optimization) and more. Before we dive into how the foundational parts and the branding and operational parts work together to form the whole website system, let’s first talk about what is an optimized website.
Optimized by definition means to make the most effective use of a system, resource, situation or a process. When someone says a ‘website has no purpose’, this is a tell all they have not figured out the most effective way to use the various resources to maximize their website or business. Remember, a website is a digital extension of the business, so what works for one is the same as working for the other. What is used to optimize the business should pass through to the website…
A website will also communicate volumes about how your business running, how well sales are going and when something is not functioning as it should in your business. Many owners forget to listen to their business or they are so busy running it until they don’t hear the warnings bells going off…
When all these parts are working together, your website will become a lead magnet for potential clients/customers and thereby increase sales…
Summing It All Up
Don’t dismiss the capabilities of a website. A website can wield a lot of power to grow and extend the reach of your business. A website is more than space to sell a product or service, it is a digital playground with massive amounts of real estate, operational tools, branding tools, retargeting tools, data and analytic communication and so on. Take a deep dive into all the possible ways to optimize a website to get more than your money’s worth.
A website is one of the most powerful branding and marketing tools in your arsenal, if you know how to wield its power.
Contact us for a website walkthrough to review your brand strategy
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