Fractional Digital Strategy Partnership Overview
A high-level professional that specialize in project based strategies to build and design a cohesive interface for front-end websites that create an user experience that is easy to navigate and engaging to visitors.
Your Business is Our Business
Website Strategy & Execution Model
Rise of Dark Dawn partner with businesses navigating design, redesign, scaling digital efforts, or simply needs stronger alignment between strategy and execution.
- Strategic advisory
- Hands-on design and project leadership
- Embedded digital director support
Project Audit & Advisory
Provide project pre-design advisement to ensure your website starts on the right foot.
Provide audit, analysis, and recommendation of current web strategy, UI/UX user friendly experience/design layout, story/content, SEO, conversion optimization, analytics and more.
Project Management
Client facing project manager that establish clear ownership, timelines, and delivery systems to manage project scope, scheduled, budget, risks and team deliverables across the project’s life cycle.
Website Design Strategy Oversight
Website strategy leadership that align with corporate goals and guide end-to-end digital initiatives, to prevent bottlenecks by looking at the whole system, front and back, and manage cross-functional team roles.
Website Design Build
Through the defined scope of work, create and execute website strategies to develop cohesive user-friendly website interfaces and back-end website highways to communicate with other software. Improve performance through UX/UI, CRO, and conversion rate optimization.
Fractional Website
Designer Packages
Need another pair of eyes on your project? Fill in those gaps with the flexible fractional help, your company needs to get projects completed on time, on schedule and on budget.
How We Assist
Project Management Approach
Project planning and management is the foundation on which Rise of Dark Dawn was built on. Clearly defining what work will be done and who will be doing that work and on what date, removes confusion and mis-information. This allows everyone to be on the same page, at the same time because everyone has received the same message. Also, this allows everyone to know what work will NOT been included and therefore will require a project change request.
This prevents scope creep and allows for a more streamline project execution, monitoring and closeout. Our packages look at the project(s) needs from a bird's eye viewspoint, so all the working parts are visible at the same time.Tier I
Strategic Design Advisor
“Great for guidance,
but your team executes.”
Align website performance with larger business objectives, to translate executive goals into actionable web strategy. Collaborate with internal marketing, IT, and brand teams to provide direction to in-house designers and developers.
Includes the following:
Includes the following:
- Up to 20 hrs./month
- Website strategy audits and optimization roadmap
- UX/UI review and conversion improvement recommendations
- Brand consistency and design systems guidance
- Light graphic design support (key landing pages, campaign assets)
- Stakeholder meeting participation and reporting ( up to 2 hours/month)
- Vendor evaluation and oversight
Tier II
Fractional Web design
& Strategy Lead
“Where strategy + execution
+ leadership come together.”
Corporations undergoing website redesign, digital transformation, or growth expansion. This tier removes internal bottlenecks and gives corporations an experienced operator who can both design and drive delivery.
Includes the following:
- Everything in Tier I
- Up to 40 hrs./month
- Website redesign leadership (phased roadmap)
- Cross-functional project management (marketing, IT, compliance)
- UX wireframing & high-fidelity design direction
- Custom graphic design for campaigns, landing pages, and product launches
- Sprint planning and milestone tracking
- Analytics review and performance reporting
Tier III
Embedded Fractional
Digital Director
“Full ownership, scale, and
executive-level impact.”
Organizations or fast-scaling companies that need ongoing strategic leadership.
Partner directly with CMO, VP Marketing, or Digital Director to set KPIs and measure performance. Build workflows between marketing, IT, and product and mentor internal designers and project managers.
Includes the following:
- Everything in Tier II
- Up to 60 hours/month
- Long-term digital roadmap ownership
- Multi-site or multi-brand oversight
- Conversion rate optimization program leadership
- Design system governance
- Campaign launch strategy and cross-channel coordination
- Quarterly executive strategy presentations
- Team mentorship and process development
- Higher monthly design & PM capacity
- Cross-functional project management (designers, developers, marketing, IT, compliance)
- Sprint planning and milestone tracking
Availability
Executive Integration When You Need It.
Rise of Dark Dawn experienced project manager and website design strategist, specialize in building teams that deliver website projects on scope, on time and on budget, while elevating digital presence, improving conversion rates, and maintaining a high-performance web experience without the overhead of a full-time hire.
Remote
Great for small teams or projects you need another set of eyes on to keep the project on track or bring the project in alignment.
In-Person
When you need more team mentoring, project oversight and planning from the start of your project to the close. Travel fees will apply.
Hybrid
Executive level in-person introductions, planning, meeting, closeouts and reporting. In-person and remote team mentoring, guidance and project support. Travel fees will apply.
