Website Design Services
Rise of Dark Dawn is a full-service website design/development company that specialize in custom UI/UX user friendly websites that convert. Our in-house US-based team design and build scalable WordPress and ecommerce websites with enterprise-grade integrations to drive in traffic and will drive measurable growth in leads, rankings, and online sales.
One Size Does Not Fit All
Building Scalable Websites That Convert
We push beyond the cookie cutter template, to develop custom websites. Every website is custom fitted to your brand, company goals, audience, and optimized to integrate with the right systems to increase your visibility.
WordPress
WIX
Elementor Pro
- Woocommerce
- Big Commerce
- WebFlow
- Squarespace
Our Website Design Services Include
In-house team delivering end-to-end project planning, strategy, SEO/conversion optimization and designs that express you.
Project Leadership Aligned with Corporate Vision & Execution
Premium services from the start. After signing the SOW, you will be assigned a dedicated digital project manager (DPM) to guide and manage the process from beginning to close and after. The DPM will set up the kickoff meeting where expectations are set, walk you through the process, keep you updated on the status of your project, to review work completed at designated intervals, to send revision request and manage project change requests.
This is your go to person for questions, concerns or to learn about additional services. You won’t feel left alone.
Designs That Express You!
Most websites don’t underperform because of design, they underperform because of strategy, execution, and teams aren’t aligned.
Your website, in many cases, will be the first introduction to your brand when viewers come across your page. How you say hello, will make or break your brand’s ability to engage the audience so they will want to know more and to convert products/services into revenue.
If your website looks like the tangled cords of confusion behind the tv stand when viewers stop by, then you have missed an opportunity to make the best first impression and therefore left money on the table.
We start by actually getting to know your business vision, goals, pain points and culture. We focus on building the relationship partnership from day one with effective listening. This, along with market research, allows us to create a strategic plan of action for a website BRAND that drives in traffic, engages the audience, decrease the bounce rate and thereby increasing sales.
We work with you in sprints so at each meeting you see the progress, can make revisions and approve each phase along the journey, instead of waiting until completion like most. This creates a line of clear and effective communication for a smooth journey.
In this time of fast cheap/free and cute, there is always an exchange you give up for that. TIME IS ONE EXCHANGE WE CAN NEVER GET BACK. The time traded trying to learn how to build with no plan or goal in mind, the time traded trying to redo the prompts over and over again, and the time traded not understanding why your website is not converting.
Rise of Dark Dawn build websites for SEO (search engine optimization) that last and convert from day one.
User friendly journeys that are clear, concise and convert.
A confusing website without a clear layout, messaging or story development is the fastest way for your audience to end the journey and bounce off your website. We focus on the strategy, website navigation flow and the UI/UX design process to create wireframing to make is easy for your audience to journey through, then take the right action.
We like to start by sitting at the table with you to understand the business goals, visions, and what the expectations are for the project and the team. This conversation helps us start thinking about the strategy and project needs then. If you have an existing website, we look at your analytics (if applicable) to determine the length of the user’s journey, which pages received the most traffic, which pages did not and at what point did the journey end. Looking at various key metrics, allows us to put a strategy together to improve the flow from page to page.
We create the information architecture or website map, to show the high-level, hierarchical structure to map the user’s navigation path from page to page. From there we build out wireframe(s) or blueprint(s) detailing the layout, functionality, and element placement of each page, which will act as a bridge between the initial research and final visual design.
Launch/ Relaunch – Throughout strategy we will work on various campaign ideas; including the launch/relaunch party. We help businesses prepare for either an online or in-person launch party. We work through ideation of what it looks like, landing pages to invite people out and we design digital marketing ads, tripod posters/table top, pop-up retractable banners, step n repeat, and flyers.
What the audience see: load speed, visuals, and compliance.
A website is one of the most powerful operational, branding, marketing and retargeting tools you have in your arsenal.
Your website, in many cases, will be the first introduction to your brand when viewers come across your page. How you say hello, will make or break your ability to engage the audience so they will want to know more and to convert products/services into revenue.
If your website looks like the tangled cords of confusion behind the tv stand when viewers stop by, then you have missed an opportunity to make the best first impression and therefore left money on the table. Broken links, accessibility issues, image optimization, unclear messaging, mobile layout broken and slow load times will be frustrating for people landing on your website. Our front-end development, addresses these issues to set things up correctly from the start.
We remove unnecessary coding and layouts that just don’t work and slow the site down. We ensure web performance optimization of images, videos, downloads, stylesheets, and other resources are compressed and loaded to minimize size but increase speed.
The result is a front-end user-friendly website that shows your authority in the market place, loads fast, drives in traffic, engages the audience and renders across devices and browsers fluidly.
What you don’t see: the technical and security infrastructure that makes the front-end work.
We solve the continuous question of, “why isn’t my site getting traffic, visible, converting, etc. When building something fast, cheap and built poorly, there are QA checks that often get missed or ignored during the process and after. The technical consequences of often leads to time and money wasted (technical debt), security vulnerabilities, slow performance, and the website system not integrated with any other system or to the right systems so your machine can talk to other machines to increase visibility and extend your reach.
Our back-end development strategy includes building a strong architectural structure of what your brand needs to scale through API connections / integrations with third party software, data-intensive feature and security to handle data collection and authenticate API connections and Integrations with third party software.
The result is a back-end is a strong infrastructure so your team don’t have to rebuild your website whenever your business needs to expand.
Manage your content, without touching the code.
We work with a variety of platforms to provide your team with a manageable layout and website training so your team can update the pages in minutes.
We work with the following platforms and builders: WordPress, Elementor Pro, Woocommerce, BigCommerce, Wix, Squarespace, WebFlow.
In working with a variety of platforms and builders, this allows us to provide guidance on which platform will fit best for your brand and growth goals or we will work with your current CMS system.
Core diagnostics across users and system data
We deliver crawlable architecture, schema, and technical SEO to allow search engines to easily discover, access, and navigate/map out your pages. We audit your website using your Google Search Console, PageSpeed Insights, Lighthouse.
Web vitals are a set of standardized, user-centric performance metrics from Google that measure how fast, responsive, and stable a website is. This is critical for SEO, as core web vitals are used as ranking factors to reward sites that provide a superior user experience (UX) regarding loading, interactivity, and visual stability.
We locate and identify LCP, like media and text, to reduce the file size, load only when needed, compress to cut load time, and caching to help you rank higher an get found faster.
We also identify and reduce areas of input latency (INP – responsiveness to button clicks, data input fields) by reducing long JavaScript tasks, optimize event handlers to run faster, and and deferring non-critical scripts.
We manage CLS stabilization by creating enough space for media/ads, set appropriate sizing on images and set limits on pop-up ads quantity, duration, and easy close to maintain visual stability.
Succinct and persuasive story for users and search engines.
Your messaging is the virtual handshake viewers receive when they come to your page. This is the opportunity to set your brand apart from others and show up as an authority in your space and display why your brand is the better choice. How you show up matters.
We welcome client provided content, but we also have content strategist that will create SEO-driven headlines, story content, and align with the graphic’s department to create corresponding graphics as needed, to communicate your brand’s value and drive viewers to take an action.
We sit at the table with you to define the audience(s) you are speaking to, brainstorm the benefits you are adding to the market place and how to make it an easy and fast buying processes to convert quickly.
We build SEO into our website content from the start of the project through story development, product/services descriptors, and CTAs.
Data-driven market research to create conversion rate optimization (CRO) strategies to increase sales.
Rise of Dark Dawn focus on strategies that will increase your visibility and grow revenue. We work beyond a simple website visual to deliver a website product that competes in the market, engages the audience and deliver leads.
Competitor and consumer research – We focus on understanding current market trends, what your competitors are doing right and wrong and what consumers are looking for in your industry. We compile this data to plan out strategies to position your brand in the market the market place through product/service story content and price comparison.
UI/UX – You can have a beautiful website (good UI) but confusing or difficult to navigate (bad UX). Conversely, you have a easy to navigate website (good UX) but the site is ugly or disorganized (bad UI). Both can lead to viewers bouncing off your site to early. We understand that a cohesive beautiful skin that leads viewers through an emotional journey to take action, are needed when building your website product.
Lead generation – In looking at the customer journey, we take into account easy to fill in forms, compelling call to actions, trust signals, and retargeting opportunities to increase leads and sales.
Create a website system’s highway that connects to other systems.
A website product works beyond what you can see on the front-end. There is back of the house technology architecture that should be connected/integrated to turn your website into a highway infrastructure that talks to other machines to secure your system, increase visibility, increase reach, and set-up your operations management for payments, inventory/shipping management, sales management, analytics management, CMS management, marketing/retargeting, scheduling and more.
Rise of Dark Dawn pulls from the project’s scope and business goals to determine what your website’s architectural structure will need to stretch, manage and grow your business. Setting up the communication highway and the data points needed to travel back and forth on this highway at the beginning of the project not only allow the system to run effortlessly, but also provide you with an accurate price quote versus additional pop-up costs in the middle of the project.
Performing Quality Assurance and System Checks Before Launch
Before going live, we do full QA and system checks that can include:
Quality Assurance – We match the scope of work and deliverables agreed to, to what has been developed and designed as a checks and balance to ensure we meet or exceed expectations.
Testing and debugging – We create actual work flows to test the front-end CTAs, forms, backlinks, product/service buttons, ordering management cart/checkout flow
301 mapping – To maintain your SEO ranking power, we create redirect URLs to tell visitors and search engines that a page has moved to a new location without having to see the custom 404 page when updating:
- Website redesigns: changing the URL structure (e.g. /journal/post-1 to /blog/post-1).
- Domain migration: moving to a new domain (e.g. bunnyrabbits.com to rabbits.com).
- Platform changes: migrating from one platform to another (e.g. WordPress to wix).
- Deleting/consolidating content: removing old low value page and directing that traffic to new updated pages.
Client project final review meeting – We walk the client through the last website review and sign-off before closeout to capture any last minute updates give the client confidence in what we delivered.
Launch / Re-launch – We help businesses prepare for either an online or in-person launch/relaunch party. We work through ideation of what it looks like, landing pages to invite people out and we design digital marketing ads, tripod posters/table top, pop-up retractable banners, step n repeat, and flyers.
Client project closeout meeting – We conduct an official project closeout meeting to discuss the journey, wins, loses and what can be done to create more efficiencies.
Ongoing Maintenance, Content Updates, and SEO Management
Post launch we offer ongoing maintenance to monitor and manage:
System security audit and updates
Front-end for broken links or workflows
Analytics oversight and feature mapping updates
Content updates
SEO Management
Reporting
One Size Does Not Fit All
When you partner with Rise of Dark Dawn
We understand that a website is one of the most
powerful branding, operational, marketing/retargeting
tools you have in your arsenal. We work to maximize that
visibility through a website architect that includes both
the front-end interface and the back-end integration of
highways to deliver a holistic website brand.
Your Business is Our Business
We take on the responsibility of ensuring your brand story shows up in the market ready to compete. We do deep dive research into your competitors, consumers, trends and more within your industry to ensure we are developing to position your brand to grow.
Get Time Back
Working with a trusted team with 20 years of experience allows you to reclaim your time to put it back into growing your business.
Build A Partnership Relationship
Building partnerships overtime allows for clear and concise, open and honest communications as well as a strong team that knows and understands the mission and vision for your business.
"Websites are where the sum of all the parts of your branding coming together to create a system so your brand functions as a whole"
Bernice Jackson
Featured Work
Unsure about the perfect package?
We can help you on this journey!
Whether you want to get more detail on the package offerings or talk about a customize website, let’s talk about it in a FREE consultation. Hit the button below to get started.
Sit Back and Let Rise of Dark Dawn Do The Work
We are hear to make this process easy. We don’t leave you once your website is built. Ask about continued maintenance, picture/product/service updates on a continued basis.
